Make Your Site Sticky
By: Dan Grossman
Making your site "sticky" simply means creating a site that keeps the visitor
within the site as long as possible and getting them to return often.
Making YOUR site "sticky" involves some extra work on your part,
but drawing in traffic and keeping it at your site IS your goal,
right? Here are a few things you can do to just that:
UPDATE YOUR SITE FREQUENTLY
Make sure your visitors know you're still alive! Update monthly,
weekly if possible, to keep the content fresh. People want to see
something new when they return to your site. If you offer a service
or sell a product, your visitors will more likely turn into customers
if they know you're still active. You could add company news or
site updates to your main page.
OFFER FREE EMAIL
Even if you don't own a domain, you can still offer email through
several services. If you do own a domain, even better! Whenever
the person wants to check their mail, they have to return to YOUR
site to login. Here are the three top free email providers for website
owners wanting to offer email to their users:
* http://www.everyone.net
* http://www.bigmailbox.com
* http://www.zzn.com
ADD NEWS AND WEBFEEDS
This is a simple way to keep your content ALWAYS fresh! Through
the wonders of JavaScript, these services allow you to add news
headlines and content directly to your site. You can customize it
to fit right in with your existing content, and the headlines update
themselves automatically:
* http://www.moreover.com
* http://www.isyndicate.com
* http://www.echofactor.com
BUILD A COMMUNITY WITHIN YOUR SITE
This may be one of the more challenging methods of generating return
visits, but it's well worth it if you're successful. Build a community
by offering a forum or message board on a topic your visitors are
interested in. Getting them started is hard, but once you've got
it going, people will return to check if anybody's responded to
their posts or to read the latest threads. You can easily run one
whether you have CGI and Perl access on your web host or if you'd
rather have a remotely hosted message board:
* http://www.infopop.com
* http://www.everyone.net
* http://www.coolboard.com
If you can successfully make your site "sticky" enough to bring
your visitors back to your site repeatedly, you're guaranteed success!
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About the Author:
Over 250 hand-picked resources, articles, and tools when you visit: http://www.websitegoodies.com
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