Top 10 Search Engine Secrets
by B.Delepierre
Before I start explaining you how you could get a better listing
I want to tell you that search engines aren't gods : Lots of people
are spending too much time on getting a better listing...
Of course when done properly it can generate a significant amount
of traffic for almost no cost. It will take a little time and effort
though. But, the pay off can be multiplied times over.
There are about one billion web sites, with more being added daily.
And already a couple of millions don't get listed at all as a great
many of them fail to use proper meta tags. These meta tags are used
by search bots to index your site.
Here are a few tips and tricks
1. Use your most common keywords in the title. Most search engines
will add more value to these words .
2. Use the plural form of your keyword. (example: "classifieds",
instead of only "classified". When someone is looking
for classified ads your site will get a better ranking. Also suppose
someone uses classifieds and you only have classified ads...This
will be a loss of keywords...
3. Use both upper and lower case spellings of your keywords.(example:
classifieds; Classifieds, CLASSIFIEDS. Some missspellings can help
too but generally only these 3 forms should be present...
4. Use combinations of your targeted keywords. People generally
search using phrases containing two or more keywords. (example:
"storage facilities", "classifieds site ").
5. Don't forget to use meta-tags Many search engines index your
site by the meta tags. These go between the <head></head>
tags in your html and will not show on your web page.
This should should be a standard HTML heading on each page...
<HTML>
<HEAD>
<TITLE>your title goes here</TITLE>
<META NAME="Description" CONTENT="your page description">
<META NAME="keywords" CONTENT="your keywords go
here">
</HEAD>
6. Use a good combination of your 10 to 20 best keywords .
Keyword rich text is often the deciding factor in your
ranking. HINT: Try to use your strongest keyword at the start of
each paragraph and/or search phrases early in the text if
possible
7. Fill the ALT tag in your image links with keywords. Get more keywords..
8. Every page of your site should be registered with the search
engines, not just the title page. But nowadays search engines crawl
through your page so you don't have to submit each page separately...If
you do so you will be concidered as a spammer and you will be banned
from the list...
9. I also want to warn you for keyword spamming : keyword spamming
is a technique that somepeople have used in the past to gain good ranking. It's done by
repeating your keywords over and over. Then changing the color of
the text to match the background of the page.
Many search engines will penalize you if you are caught doing this.However
again : there are tricks of course to avoid this...
10. If you really want to ensure a good rating than I suggest that you
create a customized page for each big search engine adapted to that
search engines criteria...This will take some time but, once completed
can dramatically improve your rankings...
--------------------------------------------------------------------------
About the Author:
Article by B. Delepierre. Make money with your website ! If you want
to win the affiliate game than drop by by http://www.actualaffiliate.com. each day actualaffiliate helps
webmasters to improve their website in order to make more money
using affiliate programs and networks.
|